{"id":1488,"date":"2026-02-08T22:01:23","date_gmt":"2026-02-08T22:01:23","guid":{"rendered":"https:\/\/trackchurn.fr\/home\/"},"modified":"2026-05-19T22:10:59","modified_gmt":"2026-05-19T22:10:59","slug":"home","status":"publish","type":"page","link":"https:\/\/trackchurn.fr\/en\/","title":{"rendered":"Home"},"content":{"rendered":"
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\n\t\tDiagnostic, strategy, and retention system for recurring revenue SMEs\t<\/h1>\n\n\n
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Make an appointment<\/div><\/a>\n\n\n\n
Contact us<\/div><\/a>\n\n<\/div>\n\n\n\n
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Who are we?<\/p>\n\n\n

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Find out more <\/div><\/a>\n\n<\/div>\n<\/div>\n\n\n\n
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\n\t\tNous aidons les entreprises \u00e0 identifier les pertes de revenus, \u00e0 pr\u00e9voir les risques de churn et \u00e0 concevoir des syst\u00e8mes de fid\u00e9lisation permettant d’augmenter le Net Revenue Retention.\t<\/p>\n<\/div>\n<\/div>\n\n<\/div>\n\n\n\n

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<\/div>\n\n<\/div>\n\n\n\n
\n Specialities<\/span>\n
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<\/span>Churn analysis<\/div>\n
<\/span>Customer risk scoring<\/div>\n
<\/span>Feedback Blueprint<\/div>\n
<\/span>Retention strategy<\/div>\n
<\/span>Automation<\/div>\n
<\/span>Cohorts & Segmentation<\/div>\n
<\/span>Data visualisation<\/div>\n
<\/span>Team playbook<\/div>\n
<\/span>Churn analysis<\/div>\n
<\/span>Customer risk scoring<\/div>\n
<\/span>Feedback Blueprint<\/div>\n
<\/span>Retention strategy<\/div>\n
<\/span>Automation<\/div>\n
<\/span>Cohorts & Segmentation<\/div>\n
<\/span>Data visualisation<\/div>\n
<\/span>Team playbook<\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n
\"design<\/figure>\n\n\n
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\n\t\tPlace retention at the centre of your strategy\t<\/h2>\n\n\n\n
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5 to 7<\/div>\n

more expensive to acquire a new customer than to retain an existing one<\/p>\n Harvard Business Review<\/span>\n <\/div>\n\n

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+5 %<\/div>\n

de r\u00e9tention suppl\u00e9mentaire suffit \u00e0 augmenter les profits jusqu’\u00e0 95 %<\/p>\n Bain & Company<\/span>\n <\/div>\n\n

\n
\u00d73<\/div>\n

la valeur vie client des organisations qui pilotent activement leur r\u00e9tention<\/p>\n Forrester Research<\/span>\n <\/div>\n\n <\/div>\n <\/div>\n\n

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\n \n \"R\u00e9union\n <\/div>\n\n
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La vraie croissance ne vient pas uniquement de plus de clients. Elle vient de ceux qui restent.<\/h2>\n

Nous mobilisons l’analyse quantitative, l’intelligence feedback et l’automatisation pour transformer l’attrition en avantage comp\u00e9titif document\u00e9 et mesurable.<\/p>\n\n

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Quantitative analysis<\/h3>\n

Mesure rigoureuse du churn, segmentation par cohorte et identification des patterns de d\u00e9part sur 24 mois.<\/p>\n <\/div>\n

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Intelligence feedbacks<\/h3>\n

Collecte structur\u00e9e des signaux clients, analyse des verbatims et identification des causes racines d’attrition.<\/p>\n <\/div>\n

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Automation<\/h3>\n

Alertes proactives, enqu\u00eates cibl\u00e9es et tableaux de bord en temps r\u00e9el, op\u00e9rationnels sans intervention manuelle.<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n <\/section>\n\n

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A new approach to consulting<\/p>\n

The Blueprint<\/h2>\n <\/div>\n\n
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Les recommandations sont souvent solides. Ce qui fait d\u00e9faut, c’est la capacit\u00e9 \u00e0 les ex\u00e9cuter en interne avec les bons outils.<\/p>\n

Le Blueprint TrackChurn est l’instrument qui comble cet \u00e9cart. Il ne produit pas un rapport de plus. Il construit le syst\u00e8me qui rend votre organisation capable d’agir seule, durablement, sur sa r\u00e9tention.<\/p>\n <\/div>\n\n <\/div>\n <\/div>\n\n

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Le Blueprint TrackChurn est un outil d’analyse structurelle qui permet de mod\u00e9liser avec pr\u00e9cision l’ensemble des interactions entre une organisation et ses clients, des points de contact visibles jusqu’aux processus op\u00e9rationnels sous-jacents qui les soutiennent.<\/p>\n

Contrairement aux approches centr\u00e9es sur la seule perception client, le Blueprint int\u00e8gre simultan\u00e9ment la dimension frontale, ce que le client voit et ressent, et la dimension dorsale, ce que l’entreprise orchestre en coulisses pour d\u00e9livrer cette exp\u00e9rience. Cette double lecture permet d’identifier avec rigueur les zones de friction, les ruptures de valeur et les inefficacit\u00e9s syst\u00e9miques qui alimentent, souvent silencieusement, l’attrition client.<\/p>\n

Dans une logique de r\u00e9tention, le Blueprint n’est pas un livrable. C’est un instrument de diagnostic, le point de d\u00e9part d’une transformation durable de la relation client, fond\u00e9e sur des donn\u00e9es, des faits, et une compr\u00e9hension fine des m\u00e9canismes qui poussent un client \u00e0 rester ou \u00e0 partir.<\/p>\n <\/div>\n\n \n

\n \"Architecture\n <\/div>\n\n <\/div>\n\n <\/section>\n\n
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De la strat\u00e9gie \u00e0 l’ex\u00e9cution autonome.<\/h2>\n

Les \u00e9quipes internes prennent en charge le pilotage de la r\u00e9tention d\u00e8s la restitution, sans d\u00e9pendance externe.<\/p>\n <\/div>\n\n \n

\n \"Analyse\n <\/div>\n <\/div>\n\n
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Documented causes<\/h4>\n

Taux d’attrition analys\u00e9, hi\u00e9rarchis\u00e9 et actionnable par segment et par cohorte.<\/p>\n <\/div>\n\n

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Steering structure<\/h4>\n

Envoi automatique des enqu\u00eates, stockage centralis\u00e9 et scoring continu des clients actifs.<\/p>\n <\/div>\n\n

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Dashboards<\/h4>\n

Aucune configuration suppl\u00e9mentaire requise. Vous ouvrez, vous lisez, vous d\u00e9cidez.<\/p>\n <\/div>\n\n

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Automations<\/h4>\n

La r\u00e9tention fonctionne dans le temps et sans d\u00e9pendance externe, d\u00e8s la cl\u00f4ture de mission.<\/p>\n <\/div>\n\n <\/div>\n <\/div>\n\n <\/div>\n <\/section>\n\n

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A calibrated intervention
to your situation.<\/h2>\n <\/div>\n \n
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\n 01<\/span>\n
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Diagnostic Flash<\/h3>\n

Analyse factuelle de la situation d’attrition en cinq jours. Identification des segments \u00e0 risque, des moments critiques de d\u00e9part et chiffrage de l’impact financier annuel.<\/p>\n <\/div>\n

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<\/span>Diagnostic report<\/div>\n
<\/span>Churn dashboard<\/div>\n
<\/span>30-Day Action Plan<\/div>\n <\/div>\n \n See this offer\n <\/svg>\n <\/a>\n <\/div>\n \n
\n Recommended<\/span>\n 02<\/span>\n
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90-Day Retention Mission<\/h3>\n

Mission structur\u00e9e en trois phases s\u00e9quentielles : mesure, analyse des causes, planification. \u00c0 la cl\u00f4ture, une strat\u00e9gie document\u00e9e et un plan d’action op\u00e9rationnel.<\/p>\n <\/div>\n

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<\/span>Diagnostic and full analysis<\/div>\n
<\/span>Documented retention strategy<\/div>\n
<\/span>30 \/ 90 day roadmap<\/div>\n <\/div>\n \n See this offer\n <\/svg>\n <\/a>\n <\/div>\n \n <\/div>\n \n \n
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\n 03<\/span>\n
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Blueprint<\/h3>\n

Construction du syst\u00e8me de r\u00e9tention, documentation exhaustive et automatisations <\/p>\n <\/div>\n

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<\/span>All of the Retention Mission<\/div>\n
<\/span>Automations & Feedback Blueprint<\/div>\n
<\/span>Operational team playbook<\/div>\n <\/div>\n \n See this offer\n <\/svg>\n <\/a>\n <\/div>\n \n <\/div>\n <\/a>\n <\/div>\n \n <\/div>\n \n <\/div>\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n
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Contact<\/h2>\n\n\n
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Pr\u00eat \u00e0 reprendre le contr\u00f4le de votre r\u00e9tention ?<\/em><\/h1>\n

R\u00e9servez un diagnostic gratuit de 30 minutes pour identifier vos 3 plus gros leviers d\u2019impact.<\/p>\n <\/div>\n

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\n Email<\/span>\n contact@trackchurn.fr<\/a><\/span>\n <\/div>\n\n \n <\/div>\n <\/div>\n <\/div>\n\n<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"

Sp\u00e9cialit\u00e9s Analyse de churn Scoring de risque client Feedback Blueprint Strat\u00e9gie de r\u00e9tention Automatisation Cohortes & segmentation Data visualisation Playbook \u00e9quipe Analyse de churn Scoring de risque client Feedback Blueprint Strat\u00e9gie de r\u00e9tention Automatisation Cohortes & segmentation Data visualisation Playbook \u00e9quipe<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Strat\u00e9gie de r\u00e9tention Automatisation Cohortes & segmentation Data visualisation Playbook \u00e9quipe","_links":{"self":[{"href":"https:\/\/trackchurn.fr\/en\/wp-json\/wp\/v2\/pages\/1488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackchurn.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/trackchurn.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/trackchurn.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trackchurn.fr\/en\/wp-json\/wp\/v2\/comments?post=1488"}],"version-history":[{"count":229,"href":"https:\/\/trackchurn.fr\/en\/wp-json\/wp\/v2\/pages\/1488\/revisions"}],"predecessor-version":[{"id":5666,"href":"https:\/\/trackchurn.fr\/en\/wp-json\/wp\/v2\/pages\/1488\/revisions\/5666"}],"wp:attachment":[{"href":"https:\/\/trackchurn.fr\/en\/wp-json\/wp\/v2\/media?parent=1488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}