{"id":4551,"date":"2026-03-16T10:26:45","date_gmt":"2026-03-16T10:26:45","guid":{"rendered":"https:\/\/trackchurn.fr\/?page_id=4551"},"modified":"2026-05-09T23:27:15","modified_gmt":"2026-05-09T23:27:15","slug":"blueprint","status":"publish","type":"page","link":"https:\/\/trackchurn.fr\/en\/blueprint\/","title":{"rendered":"Blueprint"},"content":{"rendered":"<div data-spectra-id=\"spectra-mov6c8cr-5ggkbb\"\tstyle=\"overflow: visible;\" class=\"spectra-is-root-container alignfull spectra-overlay-color spectra-overflow wp-block-spectra-container\" data-orientation=\"vertical\"\t>\n\t\n\n<section class=\"mbp-section\">\n\n  <!-- \u2500\u2500 Header \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 -->\n  <div class=\"mbp-header\">\n    <h2 class=\"mbp-title\">Blueprint<\/span><\/h2>\n    <p class=\"mbp-intro\">\n      Chaque point de r\u00e9tention gagn\u00e9 repr\u00e9sente du revenu pr\u00e9serv\u00e9. Le Blueprint est la structure qui permet de les gagner durablement.\n    <\/p>\n  <\/div>\n\n  <!-- \u2500\u2500 Stats \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 -->\n  <div class=\"mbp-stats\">\n\n    <div class=\"mbp-stat\">\n      <div class=\"mbp-stat-value\">68&nbsp;%<\/div>\n      <p class=\"mbp-stat-desc\">Retention initiatives lose their effectiveness due to the lack of a continuous monitoring system.<\/p>\n      <span class=\"mbp-stat-source\">McKinsey &amp; Company<\/span>\n    <\/div>\n\n    <div class=\"mbp-stat\">\n      <div class=\"mbp-stat-value\">+25&nbsp;%<\/div>\n      <p class=\"mbp-stat-desc\">additional retention for organizations with active predictive scoring<\/p>\n      <span class=\"mbp-stat-source\">Forrester Research<\/span>\n    <\/div>\n\n    <div class=\"mbp-stat\">\n      <div class=\"mbp-stat-value\">3\u00d7<\/div>\n      <p class=\"mbp-stat-desc\">the lifespan of retention actions when they rely on documented automations<\/p>\n      <span class=\"mbp-stat-source\">Bain &amp; Company<\/span>\n    <\/div>\n\n  <\/div>\n\n  <!-- \u2500\u2500 Bloc \"Ce que nous construisons\" \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 -->\n  <div class=\"mbp-why\">\n    <p class=\"mbp-why-eyebrow\">What we are building together<\/p>\n    <h3 class=\"mbp-why-title translation-block\">A retention strategy without a management system<br>will not survive its first six months.<br><em>The Blueprint makes retention autonomous and sustainable.<\/em><\/h3>\n  <\/div>\n\n<!-- \u2500\u2500 Actifs op\u00e9rationnels \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 -->\n  <h3 class=\"mbp-assets-title\">Les quatre actifs op\u00e9rationnels du Blueprint<\/h3>\n\n  <div class=\"mbp-assets\">\n\n    <div class=\"mbp-asset\">\n      <h4 class=\"mbp-asset-name\">Predictive scoring<\/h4>\n      <p class=\"mbp-asset-desc\">Identification automatique des clients \u00e0 risque selon leur comportement r\u00e9el. Alertes configur\u00e9es pour vos \u00e9quipes terrain avant que le d\u00e9part ne soit act\u00e9.<\/p>\n    <\/div>\n\n    <div class=\"mbp-asset\">\n      <h4 class=\"mbp-asset-name\">Feedback Blueprint<\/h4>\n      <p class=\"mbp-asset-desc\">Syst\u00e8me de collecte structur\u00e9e des signaux clients : enqu\u00eates automatis\u00e9es, stockage centralis\u00e9, analyse des verbatims et remont\u00e9e des irritants r\u00e9currents.<\/p>\n    <\/div>\n\n    <div class=\"mbp-asset\">\n      <h4 class=\"mbp-asset-name\">Dashboards<\/h4>\n      <p class=\"mbp-asset-desc\">Huit indicateurs cl\u00e9s de r\u00e9tention, mis \u00e0 jour en continu. Accessible sans compte, partageable en un clic. Vous ouvrez, vous lisez, vous d\u00e9cidez.<\/p>\n    <\/div>\n\n    <div class=\"mbp-asset\">\n      <h4 class=\"mbp-asset-name\">Automation<\/h4>\n      <p class=\"mbp-asset-desc\">S\u00e9quences de relance, protocoles d&rsquo;escalade et touchpoints pr\u00e9ventifs configur\u00e9s dans vos outils existants. La r\u00e9tention fonctionne sans intervention manuelle.<\/p>\n    <\/div>\n\n  <\/div>\n\n  <!-- \u2500\u2500 D\u00e9roul\u00e9 \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 -->\n  <h3 class=\"mbp-phases-title\">The process<\/h3>\n\n  <div class=\"mbp-phases\">\n\n    <div class=\"mbp-phase\">\n      <div class=\"mbp-phase-num-wrap\">\n        <span class=\"mbp-phase-num\">01<\/span>\n        <div class=\"mbp-phase-line\"><\/div>\n      <\/div>\n      <div class=\"mbp-phase-body\">\n        <h4 class=\"mbp-phase-name\">Audit<\/h4>\n        <p class=\"mbp-phase-desc\">Collection and structuring of available customer data. Rigorous calculation of the actual churn rate per segment and per cohort over twenty-four months. Identification of critical departure points in the customer journey. Precise quantification of the annual financial impact and initial risk scoring of active customers.<\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"mbp-phase\">\n      <div class=\"mbp-phase-num-wrap\">\n        <span class=\"mbp-phase-num\">02<\/span>\n        <div class=\"mbp-phase-line\"><\/div>\n      <\/div>\n      <div class=\"mbp-phase-body\">\n        <h4 class=\"mbp-phase-name\">Feedback and insights<\/h4>\n        <p class=\"mbp-phase-desc\">Deployment of a structured customer feedback collection system. Analysis of verbatim comments by frequency and sentiment. Identification of root causes of churn and systematic cross-referencing with quantitative data. This comparison between behavioral data and customer feedback is essential for a comprehensive diagnosis.<\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"mbp-phase\">\n      <div class=\"mbp-phase-num-wrap\">\n        <span class=\"mbp-phase-num\">03<\/span>\n        <div class=\"mbp-phase-line\"><\/div>\n      <\/div>\n      <div class=\"mbp-phase-body\">\n        <h4 class=\"mbp-phase-name\">Strategy<\/h4>\n        <p class=\"mbp-phase-desc\">Strategic synthesis of the three priority retention levers adapted to the client's specific context. Prioritization of actions by estimated ROI. Development of the financial business case and drafting of the 30- and 90-day roadmap with responsible parties, necessary resources, and measurable success indicators for each initiative.<\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"mbp-phase\">\n      <div class=\"mbp-phase-num-wrap\">\n        <span class=\"mbp-phase-num\">04<\/span>\n      <\/div>\n      <div class=\"mbp-phase-body\">\n        <h4 class=\"mbp-phase-name\">Blueprint<\/h4>\n        <p class=\"mbp-phase-desc\">Construction of the complete operational system: predictive scoring calibrated on real client data, retention automations configured in existing tools, Feedback Blueprint deployed and tested, operational real-time dashboards. Team training, documentation transfer, and final validation session before project closure.<\/p>\n      <\/div>\n    <\/div>\n\n  <\/div>\n\n  <!-- \u2500\u2500 Livrables \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 -->\n  <h3 class=\"mbp-deliverables-title\">Deliverables<\/h3>\n\n  <div class=\"mbp-deliverables\">\n\n    <div class=\"mbp-deliverable\">\n      <span class=\"mbp-deliverable-num\">01<\/span>\n      <h4 class=\"mbp-deliverable-name\">Complete diagnostic report<\/h4>\n    <\/div>\n\n    <div class=\"mbp-deliverable\">\n      <span class=\"mbp-deliverable-num\">02<\/span>\n      <h4 class=\"mbp-deliverable-name\">Retention strategy<\/h4>\n    <\/div>\n\n    <div class=\"mbp-deliverable\">\n      <span class=\"mbp-deliverable-num\">03<\/span>\n      <h4 class=\"mbp-deliverable-name\">Dashboard<\/h4>\n    <\/div>\n\n    <div class=\"mbp-deliverable\">\n      <span class=\"mbp-deliverable-num\">04<\/span>\n      <h4 class=\"mbp-deliverable-name\">Predictive scoring<\/h4>\n    <\/div>\n\n    <div class=\"mbp-deliverable\">\n      <span class=\"mbp-deliverable-num\">05<\/span>\n      <h4 class=\"mbp-deliverable-name\">Feedback Blueprint<\/h4>\n    <\/div>\n\n    <div class=\"mbp-deliverable\">\n      <span class=\"mbp-deliverable-num\">06<\/span>\n      <h4 class=\"mbp-deliverable-name\">Automation<\/h4>\n    <\/div>\n\n    <div class=\"mbp-deliverable\">\n      <span class=\"mbp-deliverable-num\">07<\/span>\n      <h4 class=\"mbp-deliverable-name\">Team playbook<\/h4>\n    <\/div>\n\n    <div class=\"mbp-deliverable\">\n      <span class=\"mbp-deliverable-num\">08<\/span>\n      <h4 class=\"mbp-deliverable-name\">Business case ROI<\/h4>\n    <\/div>\n\n    <div class=\"mbp-deliverable\">\n      <span class=\"mbp-deliverable-num\">09<\/span>\n      <h4 class=\"mbp-deliverable-name\">30 and 90 days roadmap<\/h4>\n    <\/div>\n\n  <\/div>\n\n<\/section>\n<!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\n\n\n\n\n<\/div>\n\n\n<div data-spectra-id=\"spectra-moyqox7u-4zvxcu\"\tstyle=\"overflow: visible;\" class=\"spectra-is-root-container alignfull spectra-overlay-color spectra-overflow wp-block-spectra-container\" data-orientation=\"vertical\"\t>\n\t\n\n<div class=\"ct-wrap\">\n \n  <!-- HERO -->\n  <div class=\"ct-hero\">\n    <div class=\"ct-hero-l\">\n      <span class=\"ct-kicker\">Contact<\/span>\n      <h1 class=\"ct-title translation-block\">Initiate <br>the<em>process.<\/em><\/h1>\n      <p class=\"ct-lead\">Before making any proposal, we seek to understand your situation precisely. A 30-minute call allows us to determine if your attrition problem falls within our scope of intervention and what form of engagement would be most appropriate.<\/p>\n    <\/div>\n    <div class=\"ct-hero-r\">\n      <div class=\"ct-info-row\">\n        <span class=\"ct-info-label\">Response time<\/span>\n        <span class=\"ct-info-val\">Under 48 hours<\/span>\n        <span class=\"ct-info-sub\">From Monday to Friday<\/span>\n      <\/div>\n      <div class=\"ct-info-row\">\n        <span class=\"ct-info-label\">Email<\/span>\n        <span class=\"ct-info-val\"><a href=\"mailto:contact@trackchurn.fr\">contact@trackchurn.fr<\/a><\/span>\n      <\/div>\n\n    \n      <\/div>\n    <\/div>\n  <\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-4551","page","type-page","status-publish","hentry"],"_hostinger_reach_plugin_has_subscription_block":false,"_hostinger_reach_plugin_is_elementor":false,"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"contact@trackchurn.fr","author_link":"https:\/\/trackchurn.fr\/en\/author\/denilsons-brunelgmail-com\/"},"uagb_comment_info":0,"uagb_excerpt":null,"_links":{"self":[{"href":"https:\/\/trackchurn.fr\/en\/wp-json\/wp\/v2\/pages\/4551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackchurn.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/trackchurn.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/trackchurn.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trackchurn.fr\/en\/wp-json\/wp\/v2\/comments?post=4551"}],"version-history":[{"count":70,"href":"https:\/\/trackchurn.fr\/en\/wp-json\/wp\/v2\/pages\/4551\/revisions"}],"predecessor-version":[{"id":5544,"href":"https:\/\/trackchurn.fr\/en\/wp-json\/wp\/v2\/pages\/4551\/revisions\/5544"}],"wp:attachment":[{"href":"https:\/\/trackchurn.fr\/en\/wp-json\/wp\/v2\/media?parent=4551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}