Diagnostic
Flash
A first rigorous review of your attrition situation. In five days, we establish a factual and documented overview: who is leaving, at what point in the process, for what reason, and what this represents in annual financial impact.
SME managers do not have access to a precise and documented churn rate.
Bain & CompanyCustomer departures are concentrated in the first 90 days following the acquisition
Forrester Researchthe cost of acquiring a new customer compared to the cost of retaining an existing customer
Harvard Business ReviewAny retention decision made without prior action is an assumption disguised as a strategy.
The Flash Diagnostic transformsthe hypothesis into an established fact. Within five days, you have a documented, quantified, and immediately usable assessment for your teams.
Méthodologie
Framing and data collection
Réunion de cadrage de la misison. Identifier les sources de données disponibles et définir les segments d’analyse prioritaires. Collecte et structuration des données.
Calcul and analysis
Calculation of the actual churn rate by segment and cohort. Identification of critical departure points in the customer journey. Quantification of the annual financial impact and construction of the management dashboard.
Summary and restitution
Rapport avec présentation des résultats pour prioriser les missions et établir un plan d’action sur 30 jours.
Deliverables
01
Diagnostic report
Segmented attrition rates, identified critical moments, and quantified financial impact. Designed to be shared with internal stakeholders without reformatting.
02
Churn dashboard
Dashboard with key retention indicators, automatically updated. Accessible without an account, shareable with one click.
03
30-Day Action Plan
Three priority actions ranked by estimated ROI, with suggested responsible parties, deadlines, and measurable success criteria. Operational the day after delivery.