Blueprint
Chaque point de rétention gagné représente du revenu préservé. Le Blueprint est la structure qui permet de les gagner durablement.
Retention initiatives lose their effectiveness due to the lack of a continuous monitoring system.
McKinsey & Companyadditional retention for organizations with active predictive scoring
Forrester Researchthe lifespan of retention actions when they rely on documented automations
Bain & CompanyWhat we are building together
A retention strategy without a management system
will not survive its first six months.
The Blueprint makes retention autonomous and sustainable.
Les quatre actifs opérationnels du Blueprint
Predictive scoring
Identification automatique des clients à risque selon leur comportement réel. Alertes configurées pour vos équipes terrain avant que le départ ne soit acté.
Feedback Blueprint
Système de collecte structurée des signaux clients : enquêtes automatisées, stockage centralisé, analyse des verbatims et remontée des irritants récurrents.
Dashboards
Huit indicateurs clés de rétention, mis à jour en continu. Accessible sans compte, partageable en un clic. Vous ouvrez, vous lisez, vous décidez.
Automation
Séquences de relance, protocoles d’escalade et touchpoints préventifs configurés dans vos outils existants. La rétention fonctionne sans intervention manuelle.
The process
Audit
Collection and structuring of available customer data. Rigorous calculation of the actual churn rate per segment and per cohort over twenty-four months. Identification of critical departure points in the customer journey. Precise quantification of the annual financial impact and initial risk scoring of active customers.
Feedback and insights
Deployment of a structured customer feedback collection system. Analysis of verbatim comments by frequency and sentiment. Identification of root causes of churn and systematic cross-referencing with quantitative data. This comparison between behavioral data and customer feedback is essential for a comprehensive diagnosis.
Strategy
Strategic synthesis of the three priority retention levers adapted to the client's specific context. Prioritization of actions by estimated ROI. Development of the financial business case and drafting of the 30- and 90-day roadmap with responsible parties, necessary resources, and measurable success indicators for each initiative.
Blueprint
Construction of the complete operational system: predictive scoring calibrated on real client data, retention automations configured in existing tools, Feedback Blueprint deployed and tested, operational real-time dashboards. Team training, documentation transfer, and final validation session before project closure.
Deliverables
Complete diagnostic report
Retention strategy
Dashboard
Predictive scoring
Feedback Blueprint
Automation
Team playbook
Business case ROI
30 and 90 days roadmap
Initiate
theprocess.
Before making any proposal, we seek to understand your situation precisely. A 30-minute call allows us to determine if your attrition problem falls within our scope of intervention and what form of engagement would be most appropriate.